July 16, 2024

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What Exactly Is Google Ads?

3 min read
Google Ads


Google Ads, also known as Google AdWords, is Google’s advertising solution for businesses that allows them to advertise across its many products or wider search network.

Google Search and other properties offer more advertising options than ever before. That means your business will experience the benefits of search and other forms of ads.

In this article, we will discuss the advantages of Google Ads. First, let’s look at how it all works.

Google Ads: In a Nutshell

Search Ads are designed to get your ad placed in the highest search result places while serving users’ search intention as closely as you can. Display Ads aim to combine users’ interests with ads they might like to receive.

Google Ads Agency Sydney simply states that advertisers can bid on keywords for a chance to appear on search results pages or other websites.

An ad sale occurs whenever a user searches Google Search anything or visits any website in Google’s broader network.

Google calculates an Ad Rank in each auction for every ad, which determines if users will see your ads.

Six Factors Are Currently Used To Determine Ad Rank.

  1. Your Max Bid
  2. A landing page experience that is both high-quality and user-friendly
  3. Ad rank cannot be lower than thresholds
  4. Competitiveness
  5. User search context (For Example, device, place, time of the day, and search intention)
  6. The expected impact of ad formats and extensions

If your Ad Rank rises enough, then your ads will appear on top search result pages. There are currently only four ad slot options available. Additional ad slots can be found at the bottom, as well.

Ad quality optimization is one key element to getting ads to rank better. You can monitor a metric called quality score. It is a combination of past performance and ad metrics.

Quality Scores refer to a number between 1 and 10, which determines the relevance of your ads. Google does NOT use Quality Scores in an active ad auction, which is essential to understand. Instead, it optimizes your overall ad quality.

Google AdTypes

Google Services and its vast networks of more than two billion third-party websites and apps offer many options for advertising online.

Google Ads may be displayed on all Google properties and the network of third parties websites.

All Google services on which you can place an ad:

  • Google Search
  • Gmail
  • Google Shopping (Learn how they work)
  • Google Maps
  • YouTube
  • Google Discovery

The type of content that you produce will determine the ad type you choose.

Additionally, you can have a wide variety of ads in your text distribution strategy, which will help you keep your marketing and advertisement efforts fresh. With different formats of ads that target different stages of your sales funnels, it will also allow you to keep your marketing campaigns and advertising efforts relevant.

All available campaigns and ad formats:

  • Search Ads – Text Ads
  • Google Shopping Ads – Product Ads
  • Video Ads
  • Display ads
  • App Ads via Google AdMob

Why Google Ads Can Help You Grow Your Business?

Google Ads can help you grow your business online. Let’s now look at some of the core benefits and the main reasons why companies should consider using it as part of their online strategy.

The ad channel is a good choice if you are looking to make sales, build brand awareness, and test new business models online.

Google Ads Benefits

  • Costs & ROI
  • High level of Control and Management
  • Quick Results
  • Level Competition
  • Advertising in the Local Area
  • Increase Brand Awareness
  • Targeting
  • Remarketing

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